KÖLLE ALAAF YOU: ORION is sending a message for diversity, openness and joie de vivre with its poster campaign
Flensburg, March 2025 – ORION is bringing a jolly atmosphere to the streets of Cologne just in time for the climax of this year’s carnival season – from 24th February to 9th March 2025, a ten-metre long StreetFence poster will be causing a stir on the busy Rheinuferstraße. It is clearly visible at the entrance of a popular bar district.
Kölle Alaaf You!
In keeping with this motto and with a fun & brightly coloured wink, the poster campaign draws cheeky parallels between typical carnival goers and sensual toys. ORION uses a great deal of humour to show that carnival activities know no bounds and that most beautiful pastime in the world is just as diverse as carnival itself – whether it’s for a “fetishist”, a “girls’ clique” or “fantasy fans”.
More than just a fun eye-catcher
ORION is also making a clear statement about diversity, openness and joie de vivre with a striking rainbow heart as a central design element – values that should be celebrated not just during the carnival season, but all year round as well.
Right at the heart of the cathedral city
The campaign was deliberately designed for Cologne because hardly any other city is as synonymous with an exuberant party culture as the city on the Rhine. ORION adds an extra helping of humour and sensuality to the wild fun right on the embankment of the lively Rhine – meaning that this carnival will perhaps be even more colourful than usual.
